Rocio Palomo

Rocio Palomo, an attorney in Dickinson Wright's Austin office, provides guidance to clients on technology-focused commercial agreements, data protection and cybersecurity, as well as product compliance and strategy.

Technology Transactions, Data Privacy, and Cybersecurity

Rocio advises clients on technology transactions, data privacy, and cybersecurity matters. She helps clients structure and negotiate complex technology commercial agreements, including SaaS, software licensing, cloud services, and data licensing agreements. Rocio counsels a variety of clients, from start-ups to Fortune 100 clients, across various industries, with a special focus on advising clients in the technology, retail, and digital health industries on data privacy and security issues, cybersecurity matters, technology and data commercialization strategy and agreements, artificial intelligence (AI), machine learning (ML), and product counseling needs, ensuring compliance while enabling growth and innovation.

Before joining Dickinson Wright, Rocio served as in-house counsel for a rapidly growing startup that was later acquired by a Fortune 50 technology company. At the start-up, she supported the global sales team in negotiating customer software licenses and SaaS agreements while contributing to venture capital funding efforts and post-acquisition integration processes. Her in-house experience gives her a unique understanding of the legal and operational challenges technology companies face, allowing her to offer practical and business-focused legal advice.

Technology Transactions

Rocio represents clients in domestic and international transactions involving significant technology and intellectual property components. She has advised a variety of clients on multimillion-dollar software licensing and development agreements, cloud service deployments, and data-sharing arrangements. She works with SaaS providers on structuring and operating their platforms and assists companies in navigating IP, technology, and data licensing transactions.

Artificial Intelligence/Machine Learning

Rocio counsels both vendors and buyers of machine learning solutions, helping them develop frameworks, governance policies, and templates for negotiating AI and ML transactions. She has guided AI vendors on projects related to heart health risk modeling, image recognition technology, and risk assessment models. Additionally, she has supported buyers in procuring AI solutions for applications such as vendor management, chatbot functions, and pricing optimization.

Data Privacy and Cybersecurity

Rocio counsels clients on compliance with U.S. and international data privacy laws, including GDPR, U.S. state privacy laws such as CPRA, and emerging regulations. She advises on data security best practices, vendor risk management, and incident response strategies. Rocio helps companies implement regulatory frameworks that protect user data while enabling business operations.

Marketing and Advertising

Rocio has provided guidance on various marketing, revenue sharing, and advertising transactions, often involving nuanced questions related to ad-tech technologies. She has helped clients navigate how to monetize data as well as other data-sharing arrangements, including coordinating related privacy reviews implicated in the disclosures of that data, both within the US and EEA.

Outsourcing

Rocio has extensive experience representing buyers in IT and business process outsourcing agreements. She has represented Fortune 50 financial institutions, media companies, manufacturing, and hospitality clients in securing outsourced services for IT, call centers, service desk functions, and HR functions.

Healthcare/Digital Healthcare/ Telehealth

Rocio has experience supporting healthcare vendors as well as buyers in navigating complex technology, intellectual property, and service agreements within the highly regulated healthcare sector. These transactions require understanding of the intersection of technology, data, and privacy implications within this regulated space as well as telehealth implications. She has advised many telehealth companies using AI related to emerging laws in this space.