Frank G. Long advises clients and represents them in court in matters related to trademarks, trade dress, false advertising, copyright, cybersquatting and trade secrets. His clients include, and have included, Fortune 500 corporations and small businesses, as well as national and international companies, and franchise systems.
Frank assists clients with the development, administration and strategies for the protection of intellectual property rights, especially trademarks. He has a wide range of experience in advising clients in the management of worldwide intellectual property rights, as well as transactions involving merchandising and licensing agreements for intellectual property rights and transfers of patents, trademarks, copyrights, trade secrets and domain names.
Frank is also an experienced litigator in matters involving intellectual property rights. He is, or has been, counsel of record in numerous recent court, administrative and arbitration proceedings involving intellectual property claims. Also, using a network of contacts among trademark attorneys in other countries around the world, Frank has helped clients as an advisor on the legal proceedings to preserve, protect and defend intellectual property rights outside the U.S.
World Trademark Review 1000 says: "Frank Long fulfills an important strategic advisory function for clients who are keen to tap his global knowledge, management skill and IP commercialization nous. In his other key role of lead litigator, he advocates his clients' cause tenaciously but tactfully."
Education & Credentials
Education
Dartmouth College
B.A.- cum laude
Colorado School of Mines
M.Sc., Mineral EconomicsNorthwestern University School of Law
J.D.- William Jennings Bryan Award
- Lowden-Wigmore Prize
Bar Admission
Acknowledgements
- The Legal 500 United States
- Intellectual Property - Patents, Litigation, 2023-2024
- Best Lawyers in America®
- Copyright Law, Technology Law, Trade Secrets Law, Trademark Law, 2021-2025
- Litigation - Intellectual Property, 2024-2025
- WTR 1000
- World’s Leading Trademark Attorneys, Arizona, Recommended, 2020 - 2023
- Recommended, 2024
- Martindale-Hubbell® Rated AV Preeminent® Rating
- "Top Rated Lawyer in Intellectual Property," 2013
- Southwest Super Lawyers®
- Intellectual Property, 2007, 2013-2018
- Phoenix Magazine
- "Top Attorney in Arizona," 2014
- AZ Business Magazine
- "Arizona's Top Lawyers," 2011
Prominent Assignments
- Successfully represented a leading producer of rolling papers and smoking accessories before the U.S. Court of Appeals for the Ninth Circuit, which ruled in their favor and denied the petition for a rehearing by the full 11-judge panel.
- Represented plaintiff in a federal district court lawsuit over the defendants’ use of a infringing trademark for bags, containers and luggage in which the case was successfully settled.
- Represented a major fruit products company in a precedential trademark opposition decision issued by the Trademark Trial and Appeal Board.
- Represented smoking products company in federal district court litigation involving successful jury trial on affirmative claims of trade dress and copyright infringement, and defenses against claims of false advertising under the Lanham Act.
- Represented plaintiff in a trademark infringement suit alleging that the defendant's mark infringes client's common law and federally registered trademarks.
- Supported a major rolling paper company in a trademark and copyright infringement actions against multiple defendants.
- Secured a significant victory before the Trademark Trial and Appeal Board (TTAB) in a trademark infringement action on behalf of a leading producer of rolling papers and smoking accessories.
- Successfully represented a leading producer of rolling papers and smoking accessories before the U.S. Court of Appeals for the Ninth Circuit on appeal of trademark-infringement summary judgment ruling.
Professional Involvement
- Adjunct Professor, Trademarks and Unfair Competition Law, Arizona State University Sandra Day O'Connor College of Law, 2005-2008, 2013-2016
- Member, International Franchise Association (IFA) Membership Committee, 2010-2023
- Member, International Trademark Association (INTA)
- Non-Traditional Trademarks Committee, 2014-2017
- Roundtable Planning Committee, 2006-2014
- Famous and Well-Known Marks Committee, 2012-2014
- BNEF, Publications Committee, 2004-2005
- Leadership Meeting Committee, 2000-2002
- Public Affairs Committee, 1997-1999
- Board of Directors, Arizona State Parks Foundation, 2004-2023
- Vice President, 2012-2014
- Corporate Secretary, 2004-2011
- District Enrollment Director, Dartmouth College Alumni Club, Phoenix and Northern Arizona, 2000-2017
- Member, State Bar of Arizona
- Chair, Intellectual Property Law Section, 2011-2012
- Vice Chair, Intellectual Property Law Section, 2010-2011
- Secretary, Intellectual Property Law Section, 2009-2010
- Treasurer, Intellectual Property Law Section, 2008-2009
- Executive Committee, Intellectual Property Law Section, 2007-2012
- Executive Committee, Intellectual Property Law Section, 2000-2001
- Member, International Licensing Industry Merchandisers Association, 2000-2002
- Domain-Name Dispute Arbitrator, eResolution, Inc., 2000-2001
- Member, American Bar Association
- Special Committee on Copyrights and Internet, 2000-2001
- Arizona Coordinator, Export Legal Assistance
Publications/Presentations
Publications
- Author, "Protection From Cyber-Squatters in New .biz and .info Domain Names," The Digital Edge, June 2001
- Author, "Domain Name Abuse," Writer's Digest, June 2001
- Author, "Trademarks: What's Fair Use?" Writer's Digest, September 2000
- Columnist, "Export Success," Arizona Business Gazette, 1995-1997
- Author, "Using Foreign Representatives to Establish Export Sales Relationships," The Practical Lawyer, December 1995
- Author, "Getting the Most Out of NAFTA," The Practical Lawyer, July 1995
Presentations
- Speaker, "When Trademarks Fail, How Copyright and Other IP Can Save the Day," INTA Annual Conference, May 20, 2018
- Interviewed on "Money For Lunch," blogtalkradio, Broadcast in Business, August 29, 2014
- Speaker, "Thinking of Using a Dead or Abandoned Trademark?," Arizona State Library, Archives and Public Records, June 24, 2014
- Moderator, "Three-Dimensional Shape Marks: Selection, Registration and Enforcement in the U.S.," International Trademark Association (INTA), Hong Kong (May 2014)
- Speaker, "Best Practices for Effective Brand Development," Franchise Expo South, Houston, TX, February 6-8, 2014; West Coast Franchise Expo, Anaheim, CA, October 24-26, 2013; International Franchise Expo, New York, NY, June 20-22, 2013; Franchise Expo South, Miami, FL, January 11-13, 2013; and West Coast Franchise Expo, Anaheim, CA, October 12-14, 2012
- Speaker, "Creativity or Piracy? Conflicts Between the First Amendment and Rights of Trademark, Privacy and Publicity," Dartmouth Lawyers Association, CLE and Ski XX, February 2007
- Co-Moderator, "Strategies for Licensing Success Worldwide," INTA Leadership Meeting, November 2002
- Speaker, "Legal 101 Seminar: License Agreements—Licensee Perspective," Licensing Industry Merchandisers Association, June 2002
- Speaker, "What did I Just Buy? Intellectual Property in Business Transactions," Copyright Due Diligence Issues, State Bar of Arizona Annual Convention, June 2002
- Speaker, "E-Commerce and Intellectual Property," Maricopa County Bar Association, December 2001
- Speaker, "An Overview of Website Liability," CLE International, e-Commerce The Law of e-Business, June 2001
- Speaker, "Digital Discovery," State Bar of Arizona Annual Convention, June 2001
- Speaker, "What Every Business Should Know Before It Goes Online," Maricopa County Bar Association, Continuing Legal Education, March 2001
- Speaker, "Domain Name Disputes: Update on the Uniform Dispute Resolution Policy," INTA Leadership Meeting, November 2000
- Speaker, "Online Media and Media Law," Arizona State University, Summer Journalism Institute, June 2000
- Speaker, "Intellectual Property and Bankruptcy," State Bar of Arizona, Bankruptcy Law Section, April 2000
- Speaker, "The Anticybersquatting Consumer Protection Act of 1999," State Bar of Arizona, Intellectual Property Section, March 2000
- Speaker, "Online Publishing: Legal Issues," Arizona Newspaper Association Annual Meeting, October 1999
- Speaker, "Branding Strategies for State Parks," National Association of State Park Directors Annual Meeting, September 1999