Caleb Green has been quoted in the World IP Review article, “Why kill the bird?’: Twitter’s ‘X’ rebrand under scrutiny.”
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Caleb Green has been quoted in the World IP Review article, “Why kill the bird?’: Twitter’s ‘X’ rebrand under scrutiny.” In this article, Caleb weighs in on whether the rebrand is beneficial to align the platform with Musk’s other brands, or if it devalues the platform due to the power of Twitter’s original brand elements. He states that Twitter, before Musk, “has a history of enforcing its trademarks in Twitter and its bird logo and the goodwill in Twitter’s brand, including its bird logo, is arguably much more valuable than Musk's SpaceX brand.” Learn more.
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